The Whiskey Factory is a premier event venue and part of a working spirits distillery in Detroit. Our mixed-use event space serves the revolutionaries of this great American city as well as the individuals supporting these change-makers—from corporate companies who value the city and its heritage, to the artists, entrepreneurs and creatives who believe in Detroit— who are a reminder of the soul of the city that has never left.
The Whiskey Factory is home to Detroit City Distillery, creator of small batch artisanal whiskies, gins and vodkas made from the finest local ingredients and sourced directly from farms near this historic location. We are bringing back this timeless craft at the historic site that has long served as the epicenter for alcohol production in Detroit. Once the home of Goebel’s Brewery and Stroh’s Ice Cream, the Whiskey Factory’s distinguished history creates an ambiance of heritage in this urban two-story distillery.
The Whiskey Factory was a long-dormant building at 1000 Maple, located just off Gratiot Avenue between Downtown Detroit and Eastern Market. It is the last remaining historic structure at the site that largely defined Detroit’s brewing legacy. Brewing at the site goes as far back as the 1930’s, when Goebel Brewing Company built a massive brewery to compete with Stroh’s Brewery, Detroit’s largest brewery at the time. The breweries were located directly across the street from one another. Shortly after Stroh’s acquired Goebel’s in 1960s, the building was converted to a factory where Stroh’s Ice Cream was produced—a successful business created out of necessity during the days of Prohibition, when producing alcohol was illegal.
Today, we’ve returned this special place to its origins. We are reviving the long history of alcohol production at the site that started it all and we invite you to be a part of history with us.